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The InDependent Spouse Podcast


The weekly InDependent Spouse podcast is a series of fun, informative podcasts for the military spouse business owner

The InDependent Spouse podcast was born from a need to hear something new.

A need to hear from the inspirational men and women who experience service life from the ‘home-front’ while creating successful businesses.

To give a voice to those who are already achieving amazing things, and to inspire those who dream of doing the same.

As the traditional role of the ‘military spouse’ continues to evolve in line with the military itself, it seems only fitting to reflect these changes in a modern way. What’s also clear is the importance of developing your own role; one that gives you, the spouse, your own voice while also complimenting that of the service member.

In this series, Jess, a current military spouse running a business while living the ‘magnolia wall life’, explores the world of running a business by chatting to inspiring military entrepreneurs who do the same.

 So sit back and listen to their personal stories. Hopefully one day we’ll hear from you!

Download. Subscribe. Enjoy!

Feb 10, 2019

Today I have been talking to Mindy from Asali.

Lincolnshire-based Asali create beautiful goods from genuine leather that are not only perfect for aviation fan, but are also helping out some well-loved charities.

All of the Asali’s military product have an RAF aircraft on them - from the majestic Spitfire through to the Typhoon – and everyone single one is officially licensed by the Ministry Of Defence.

But it’s not all about hitting margins. From the start, Mindy has intentionally built her business with a charitable aim. A percentage of the profits from every sale goes to a deserving charity.

In this episode, Mindy shares how she launched a product-based business, why she chose to have that charitable element in her growth plan and how she finds balance within her business life.

Asali is a really inspiring company if you too are running a product-based business, so I really hope you enjoy this episode.